Morinda Citrifolia L. (Noni) is a vertical or upright, branched trees, shrubs, or sometimes lianas. Morinda Citrifolia L. comes under family Rubiaceae. Noni used as a home remedy or Eastern medicine therapy in many countries to proven health benefits. Phytochemically, this plant contains alkaloids, terpenoids, saponins, carbohydrates, proteins, tannins, flavonoids, steroids, scopoletin, anthraquinones, and ascorbic acid. Pharmacologically, plant shows activities like antioxidant, anti-inflammatory, antifungal, antidiabetic, immunostimulant, antiulcer, antihypertensive, antibacterial, antioxidant activities and effect on lung and colon cancer, effect on breast cancer, effect on Alzheimer’s disease. Noni mostly growing in states like Maharashtra, Karnataka, Odisha, Andhrapradesh, Tamil Nadu and Kerala. Morinda Citrifolia L. mainly grown for its beefy fruit. The fruits colour plays a key role to decide it’s juice quality. It is available as a juice, powder, flavouring and coloring agent.