These days, individuals are growing more interested in herbal treatments because of their many advantages. Nowadays, many people acknowledge that using herbal treatments to cure various conditions can be successful. Over 80 percent of individuals worldwide rely on herbal goods as well as treatments for excellent health, even if the majority of these usage are un orthodox. Along with a rise in product adulteration and misuse, the growing popularity of herbal goods has frustrated producers, customers, and in some cases resulted in fatalities. The evolution of dependable, authentic analytical techniques that are able to characterize the phytochemical content is one of the main issues facing scientists. Among these methods are numerical evaluations of bioactive identifying substances and additional relevant components. The current review article describes a number of convectional approaches as well as more recent developments. DNA fingerprinting, metabolomics, chemometrics, X-ray diffraction, differential pulse polarography, and other recent developments are noted. It is also reported that chromatographic methods and capillary electrophoresis have contributed to the standardization of herbal medications.