FREQUENCY : QUARTERLY
PUBLISHER : ANANDI HEALCARE LLP,WASHIM-444505
CHIEF EDITOR : Dr. Prashant Sakharkar
COPYRIGHT : INTERNATIONAL JOURNAL OF PHARMACY AND HERBAL TECHNOLOGY
STARTING YEAR : 2023
SUBJECT : MEDICAL SCIENCES
LANGUAGE : ENGLISH
PUBLICATION FORMAT : ONLINE
PHONE NO : +91 9172954046
EMAIL ID : editorijpht@gmail.com
WEBSITE : www.ijprdjournal.com
ADDRESS : Near Kaleshwwar Mandir Shukrawar peth, Washim-444505 Maharashtra
Author Name: Dipali G. Patil *, Amol V. Pore, Gopika D. Dongare, Sanjay K. Bais
Email: dipupatil576@gmail.com
College: Fabtech College of Pharmacy, Sangola, Maharashtra 3040-3051
Pharmaceutical marketing plays a crucial role in the healthcare ecosystem, itself from general marketing because the items on question are distinct. Unlike consumer goods, pharmaceuticals encompass life-saving drugs, over-the-counter (OTC) medications, and medical equipment, all of which serve critical healthcare needs rather than personal desires. The industries complexity is further reflected in specialized education, with pharmaceutical education forming a significant part of medical studies. In pharmaceutical marketing, the target audience, often comprising healthcare professionals, patients, and regulatory bodies, requires a nuanced approach. Unlike typical consumer products, medications medical devices are generally purchased out of necessity, driven by prescriptions or medical advice. Therefore, the marketing strategy must not only highlight product benefits but also emphasize regulatory compliance, safety, and efficacy.
Marketing, Pharmaceutical Marketing, Sales